Paid Social Advertising Specialist known for blending data-driven precision with creative strategy to scale e-commerce and DTC brands profitably. With years of experience managing multi-million dollar ad budgets across Meta, TikTok, Snapchat, Pinterest and Google, I specialize in crafting performance-focused campaigns that balance storytelling with measurable ROI. My approach combines deep platform expertise, rigorous testing frameworks, and a sharp understanding of consumer psychology turning insights into actionable growth systems. Whether optimizing acquisition funnels or building full-funnel strategies, my work consistently drives results that turn brands into market leaders.